What is Denim

The most versatile of all materials, the most eclectic in style: since 1871, when it was invented, denim jeans have been worn by workers, in high fashion, by Hollywood actors and rock stars.
Cotton canvas, resistant and durable, denim is used for the creation of jeans, clothing and accessories with a casual taste and stands out for its great versatility.
Originally used for the creation of work clothing, it has been transformed into a symbol of defiance and rebellion. Since the 1950s and 1960s, it has been worn by the greatest icons of pop culture who have made it the emblem of a generation. In the 1970s it by all means became an item of universal clothing worn by men and women from all realms and of all ages.
Today, denim jeans continue to revamp style, showing a capability of keeping up with the latest trends and of satisfying any style need.

Lightweight Denim Jeans: ideal for the fall season

The focal point of the new United Colors of Benetton Fall Winter 2024 Collection is the new light denim jeans designed to take on the mid-season in style.
Ideal for the day, but also perfect for the evening, among our new arrivals you can find a wide selection of models for women, men and kids which pay tribute to quality and craftsmanship.
From classic fits to more relaxed ones: variety is what sets our selection apart. Whether you prefer a casual, nonchalant outfit or a more elegant and refined one, in the new collection you can find a wide range of versions guaranteed to give you an impeccable and fashionable combo.
From straight to wide leg models: explore the different types of denim jeans. And don't forget to take a look as well at our selection of light denim shirts, skirts, dresses, shorts and jackets to round out any look with a trendy touch.

More than just jeans: Versatile Denim Apparel

Our denim collection doesn't stop at jeans. We offer a wide range of denim apparel that includes key pieces for every wardrobe, perfect for combining style and comfort. From sturdy and fashionable jackets, ideal for mid-seasons, to denim shirts, must-haves for a casual yet refined looks, all the way to denim skirts and shorts, essential for the warmer months. Each piece is designed to offer versatility and style, following the latest trends without overlooking quality and sustainability.

Women's Denim Jackets

Our denim jackets are the perfect balance between functional and stylish. Available in various styles, from classic cuts to more modern options, they are ideal for rounding out any outfit, offering that hint of boldness and originality that will turn heads.

Women's Denim Shirts

The denim shirt is a versatile garment that is a must-have in your wardrobe. We offer a selection of denim shirts that range from more relaxed styles to sophisticated pieces, all featuring unique details that accentuate the silhouette.

Denim Skirts and Shorts

Our denim skirts and shorts are designed for comfort and style for any occasion. With a variety of lengths and cuts, from more classic styles to pieces with trendy details, they are ideal for creating practical, stylish everyday looks.