A total pink universe where physical and virtual worlds merge: it's the first United Colors of Benetton store in the Metaverse. Come discover it through an immersive and interactive experience.
Enter, check out the selection of iconic items from the Spring Summer Collection and enjoy exploring three exclusive game worlds.
HOW CAN YOU PLAY
Follow a few simple steps to enter PlayChange and start having fun. You will be able to explore our virtual store, discover some of our iconic items from the Spring Summer Collection and try your hand at new adventures.
If you’ve gone through the game worlds between 13/06 and 13/07 and obtained the virtual card at the end of each adventure, you’ll be able to take advantage of your exclusive 19%* discount at one of the participating physical stores until 13/08. Find the nearest store participating in the initiative. Read the complete rules here *Initiative promoted by Benetton Group Srl (TV). May not be combined with other offers, already-promoted products, Family Card discount vouchers. Can be used within one month from the effective date of game participation, no later than 13/08. Can be spent only at participating physical stores.
COLORS LOADING
Discover all the Benetton looks in the new Metaverse shop.
CHECK OUT OUR WORLD IN THE METAVERSE
PINK
IT!
Fly in a sky full of clouds, hot air balloons and rainbows. Tap as many floating shapes that look like lots of sheep as you can and color them pink! Play and unlock the virtual card with a discount that's reserved for you.
PLAY NOW
GREEN ADVENTURE
A new adventure is waiting for you in a forest to be explored. To survive, try to avoid the bees falling from above. Test yourself and get the virtual card for your in-store discount.
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THE COLOR RACE
In a desert filled only with rocks and cacti, finding your way isn't easy. To complete your run, follow the path marked by colored logos. Ready for take off? Your discount code is waiting for you!
PLAY NOW