COLLECTIONS
STORIES STITCHED IN DENIM
An original and distinctive style: the Jean’s West FW26 collection gives the codes of Western culture a contemporary twist, reinterpreting its most authentic elements.
The iconic three-horse logo takes centre stage, symbolising the identity of the brand.
Denim remains the undisputed protagonist, with a selection that includes the new strong vintage wash: a tribute to a lived-in aesthetic with character.
The retro inspiration can be found in the outerwear, from shearling coats and trench coats to checked wool rider jackets, while cable-knit details and jacquard patterns add volume and warmth to the looks.
Western shirts, flannel and used-effect corduroy define the character of the new season, together with garment-dyed T-shirts and sweatshirts and classic Western accessories.
FW26 also introduces the new kids’ line: for the first time, the Jean’s West aesthetic becomes part of the world of the little ones too.
ABOUT JEAN'S WEST
Jean’s West was founded in 1974 and stands as one of the pillars of Italian denim - a brand that built its identity by evoking the Far West, the world of early Western films and icons such as John Wayne and Gary Cooper.
From the beginning, it has distinguished itself with a style rooted in independence and individualism, showcased through groundbreaking advertising campaigns celebrating jeans in their most authentic form. Denim becomes the ultimate protagonist, thanks to the famous 5- and 10-year “aged” washes and extended stone-wash treatments that create genuinely vintage effects. From these roots emerges the new SS26 collection, reinterpreting Western aesthetics in a contemporary key.
